Longhop Wines—Core Range
Longhop's wines are the unique outcome of resilience and that quintessential Australian attitude of helping out a mate. Through relentless conviction, determination and authenticity, Longhop thoughtfully capture the seductive character of these distinctive venerated regions they call home.
The winemaking team of Tim Freeland and Domenic Torzi source precious vines from the Adelaide Plains, Barossa Valley and the Adelaide Hills' hamlet of Forreston. Coupled with their non-interventional approach to winemaking, Longhop wines are lush, generous and full of flavour.
The Objective
Revitalize a brand with new focus on their origin, underscoring their unique remnant plantings and the distinctive regions they call home.
Longhop's Adelaide Plains vineyards are extraordinary vestiges that have survived urban expansion by escaping the vine pull schemes popular during the 1980s. These remaining vineyards are true masterpieces of wine grape flavour, weathered, gnarly and magnificent in their defiance of commercial expansion. Their small band of growers have embraced the ideal of delivering premium grapes, exemplifying the power and rich fruit characteristics that the Adelaide Plains, Barossa Valley and the Adelaide Hills has to offer.
The Old Plains Wine Co engaged Chad Holman in retelling the story of their highly regarded range of premium wines, drawing attention to the potential of these often underestimated growing regions situated at the very doorstep of Australia's most venerated wine region.
The Outcome
Modern, classic character.
The charming old vine survival plantings have been artfully portrayed in a classical illustrative style by legendary illustrator George Aldridge, capturing the subtle landforms of Adelaide's vast plains and the deep roots Longhop have established well within the region. The redesigned logotype is further accentuated by the softly curved lines, emboss and natural grain of the Cotone paper stock, combined with a modern varietal typeface.
The fluvial landforms of the Adelaide Hills, expressed in watercolour and inlaid with flowing, bright varietal colour is further set-off by the embossed gold foiled logotype and natural grain premium paper stock in keeping with the softly curved lines of the old vine red wines, tying the range together into a distinguished and easily identifiable package.
Deliverables
- Branding
- Brand Story
- Packaging
- Print and Digital Collateral
- Production Management
- Photography
- eCommerce Website Design and Development